KIA Reveals Future Plans
February 29th, 2012
Not long ago, KIA chose their new Operational Director, Tavares Carlos and furthermore, they introduced their plans for the next few years. KIA is aggressively looking to have a strong brand identity in Europe and America and be competitive in the SUV niche in China.
KIA is also aggressively adding eco-friendly technology to their plants, like solar panels attached to the roofs at their French factories. This project has become one of the largest in the auto industry: more than 450 000 square meters will be covered, having a capacity of 60 MW (the equivalent of a medium consumption of a city with 20 000 inhabitants).
The fabrication will commence in June and they will not be finished until February the following year. In this manner, KIA wishes to reduce the effects of the pollution on the environment. A related endeavor was launched by Seat that already has a roof of this kind on the Spanish factories.
The organization also wants to take care of the problem of the industrial espionage. KIA really should become an attractive mark, and they will want to sell many expensive cars, and to improve its brand in front of the clients, where Nissan already works well. The industrial espionage scandal affected the image of the company but this is only one of the problems. The KIA officials admitted they have a pale image and the design of some of their cars is somewhat obsolete.
When KIA brought Laurens van den Acker in as a chief designer, radical changes were observed in the new concepts of KIA. The new generation of Clio is going to show us a work of two years and the general opinion is that KIA excels on the car electronics and has improved on many other features as well.
Furthermore, KIA sold 150 000 vehicles of medium and superior class in 2005 and the sales from this past year hardly got over 100 000. In the meantime, KIA must work on the cars that bring in the most money and wait for the new models that will hit the streets in 2014-2015. The French press state that Tavares must try to equilibrate the two partners of the French alliance, as KIA sold 2.6 million cars last year, while Nissan sold more than 4 million.
KIA has a huge problem; the company is not seen in China and this problem must be solved in 2013-2016. Moreover, the business has never made a substantial mark in the US either. Even though no one is sure if KIA wants to revisit the US market, they are looking to establish more of a presence in Russia and Brazil. As for the Indian market, they happen to be struggling to some degree but continue to produce new cars that will certainly appeal to Indian consumers.
Therefore, for KIA to attain their goal of selling yet another 400,000 cars in the next few years, they will need to continue to innovate and improve the designs on all their cars. Details about kia extended warranty.


